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filtration-montreal

Our Story

Our Story

“Humans that Care” – that’s the mantra owner Jean Nichols had in mind when he created Filtration Montreal back in 2008. The process of ordering furnace filters over the web may involve a computer, but there are people who care behind every transaction to ensure 100 percent customer satisfaction.

In 2006, Nichols had bought a new home. But when it came time to replace the 16x25x4 filter, he had no idea where to turn. The hardware store didn’t carry them, and online retail was still a relatively new concept. He called the furnace contractor only to be told the cost would be more than $40 per filter! Determined to find a lower cost, Nichols did his research. He was no stranger to figuring out problems, as he had been a self-starter all his life – first with his own window cleaning business, then later as an artist and fashion photographer. Nichols enjoyed traveling to New York City and Paris for fashion photography purposes. In fact, he was there the day the World Trade Center towers fell and recorded this devastating moment in U.S. history forever on film. His photo exhibition of that fateful day, as well as pictures of FDNY firefighters taken just a few days before September 11, resides in the Montreal Firefighters Museum with proceeds going to raise money for FDNY families. Fast forward a few years later when he faced a turning point in his career. Nichols was itching for a change of pace to reinvent himself yet again when he ran into the issue of not being able to find the filters he needed for his new home. 



In talking with his neighbors, who all had similar townhouses constructed by the same company, he realized they faced the same dilemma. Where could they turn for the hard-to-find 16x25x4 furnace filters that wouldn’t break the bank? The problem was, the four-inch filters –typically found in newer construction -- were not nearly as easy to locate as the one-inch filters Nichols has been using in his old house’s furnace. There had to be a better way. Well, there wasn’t, so Nichols did what any natural-born entrepreneur would do – he created his own company and did it himself.



At first, he sold just to his neighbors by buying filters in bulk and making a little profit. For the first three years of his business, Nichols delivered directly to his customers all around Montreal. But he soon began to realize that in order to grow the business further to include all of Canada, he needed a shipper and he needed to devote more time to building his brand. Word of mouth grew, and he gradually began to expand his reach online, where e-commerce was just ramping up in Canada. He realized, though, that furnace filters weren’t inherently exciting. There had to be a way to stand out above the rest and offer something unique to consumers to get them to keep coming back. He realized that in order to achieve that, he had to put customer service first and foremost. Today, Filtration Montreal enjoys success as the only online store in Canada that offers a variety of filters with free, same-day shipping, all backed by a stellar, no-nonsense customer service policy. As the only authorized residential reseller in Canada for Camfil brand filters, you get a100 % customer satisfaction guarantee.

Through personalized attention, Filtration Montreal has come full circle from the days of networking with neighbors, seeing that customer-first mentality through from one order to the next.

Nichols had a dream to become the Amazon of Online Filtration

Thanks to his dedication to bring his passion to the web and thus all of Canada, now everyone has access to those hard-to-find filters that are affordable and readily available. He is happy to keep pursuing his dream of becoming the Amazon of online filtration and perhaps one day a contestant on the well-known DRAGON'S DEN series. He’s well on his way to achieving that, thanks to his avant guard vision as well as all the supporting staff that makes daily operation possible.

While filters may not be too exciting, Jean Nichols is certainly passionate about offering customers the best experience possible. His goal is to continue to build long-term, trusting relationships with his customers, bringing that entrepreneurial spirit to each and every transaction.

To learn more about what Filtration Montreal offers or to inquire about the right filter for you, call us at 1 (888) 315-0105

“Our motto is ‘Customer Service is Not Negotiable.’ That means you get personalized attention every time you place an order with us, request more information, ask a question or leave feedback.”


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